being the exception

There’s a vaccine for Polio, of course.

But there is a tiny percentage
of our population
who can’t get vaccinated.

If everyone else
is vaccinated,
however,
the virus doesn’t spread
and
those fragile few are protected.

Except…
it isn’t merely the fragile few
who aren’t vaccinated now.

More and more people
are choosing not to get vaccinated
and that is putting
EVERYONE at risk.
Viruses now have an opportunity
to spread and evolve,
possibly evading vaccines.

This applies to business
also.

If 20 percent of books, for example,
placed in the romance category
didn’t have a romantic happy ever after,
readers would no longer trust
books in the romance category
to give them that happy lift.
Sales would plummet
for ALL romance writers.

If everyone is the exception,
programs or concepts
won’t work for anyone.

Think hard
before being one of those exceptions.

When many of us think
of a politician,
we think of a liar,
someone who makes promises
he’ll never keep.

A local politician
appears honest to a fault.
He tries hard
to keep his promises.
If it is at all possible,
he does what he says
he will do.

I say ‘appears’
because, after decades of knowing him,
I still don’t trust
he’s honest.

Simply because
he’s a politician.

Seth Godin
shares

“When you hear a boss say
‘people before profits’,
you’re likely to hold back
before baring your soul
and sharing your fears.

“Trust me” is easy to say,
especially when you mean it,
but hard to hear.

Showing tends to beat telling,
and it takes a very long time
to earn trust
when you’re running
counter to culture.”

If you’re the exception,
it will take a long time,
if not forever,
to convince people you’re that exception.

Don’t build your success
around ever convincing others.

Tag: being the exception

Are You Truly The Exception?

If You’re The Exception