Are You Truly The Exception?

Polio is making a resurgence.

There’s a vaccine for Polio, of course.

But there is a tiny percentage
of our population
who can’t get vaccinated.

If everyone else
is vaccinated,
however,
the virus doesn’t spread
and
those fragile few are protected.

Except…
it isn’t merely the fragile few
who aren’t vaccinated now.

More and more people
are choosing not to get vaccinated
and that is putting
EVERYONE at risk.
Viruses now have an opportunity
to spread and evolve,
possibly evading vaccines.

This applies to business
also.

If 20 percent of books, for example,
placed in the romance category
didn’t have a romantic happy ever after,
readers would no longer trust
books in the romance category
to give them that happy lift.
Sales would plummet
for ALL romance writers.

If everyone is the exception,
programs or concepts
won’t work for anyone.

Think hard
before being one of those exceptions.

What Is In It For Them?

This week,
it was revealed
that most of the politicians
pushing hard and vocally
for no masks
and no vaccinations
are profiting financially
from COVID.
They are getting rich
from people getting sick
and dying.

When I receive advice
from someone I don’t know
and don’t completely trust,
I always try to figure out
how they would benefit
from giving me that advice.

There’s ALWAYS a benefit.
And the harder people push their advice,
the bigger the benefit
there is.

I benefit from posting here
on client k.
Posting here
fulfills my promise
to previous mentors
to pass along their insights,
to pay their generosity forward.

It also forces me
to write every day,
to continue learning,
to stay current.

I don’t push hard
because having merely 1 reader
will do that for me.

When you receive advice,
always ask yourself
what is in it
for the advice giver.

Note: Earlier this week,
I mused that there was no downside
to letting people wear masks.
I was wrong.
There IS a downside
…for people like these politicians,
people who profit
from other people
getting sick and dying.
The rest of us
merely shouldn’t concern ourselves
with this downside.