Using Boredom To Your Advantage

There is a reason,
I suspect,
that media and leaders
are talking about Bird Flu now,
before it shifts
to human to human transmission.

And I don’t think
that reason is preparedness.

I believe leaders
are leveraging the tendency
for people to become bored,
to no longer worry
about threats
after a passage of time.

In a month or two,
bird flu will become old news.
It won’t interest people
because we will have talked about it
for a while.

When human to human transmission happens
and the sickness and dying occurs
in larger numbers,
there won’t be a push
to put protections in place
that might disrupt business.

Business builders
in the publishing industry
used this same tactic
to employ AI
for cover art, editing, writing.

There was big outrage
at first.
Readers then got bored
and moved on.
The publishing industry
is now rolling out
AI everything
and there is no pushback.

Realize that people
bore easily.
Use that
to your advantage.

The Pandemic WILL End

I heard some rumors
that vaccines with the ability
to block COVID completely
are in exciting stages
of development.

Right now, COVID vaccines
mostly just decrease
the severity of COVID.
We still suffer organ damage.
We still risk Long COVID.
We still infect other people.

These new vaccines
will address all those issues.

Which means…
the pandemic WILL end
sometime in the future
(I’d say within a year)
for the vaccinated.

Take that into account
when negotiating supply deals
for things like
masks for your employees.

And please support
mask wearing.

We likely only have
a year of this left.

Let’s ensure
everyone stays alive
and healthy.

Masks And Hand Sanitizer Are Here To Stay

With Monkeypox ramping up
and COVID not at all ramping down,
it is essential
that businesses,
including the small businesses
you and I are building,
attempt
to keep customers
and employees safe.

The easiest way
to do that
is to have hand sanitizer
and masks always available
at the front door.

Keep those containers
filled up.

Factor those expenses
into your financials.

Assume you will supply
masks and hand sanitizer
forever.

Because you likely WILL
do that.

These are the bare minimum
now
for businesses
going forward.

And they convey
that you care.

COVID Isn’t Going Away

I will make a not-so ‘wild’ prediction
and say
we, business builders,
have to plan for COVID
or COVID’s cousin
to be with us
for years.

There are too many unvaccinated people,
too many people not wearing masks
in the U.S.
for it to disappear.

Americans travel often
so other countries also won’t eliminate COVID.

Unless a miracle happens,
COVID will be a factor for years.

I don’t count on miracles
when I build my business plans.

I’m factoring COVID into my strategies
and my goals.

Plan for COVID to remain.