Tag: sampling

If They’re Not Interested In A Sample

Every year,
I give away a free short story
to newsletter subscribers.
This is exclusive
to them.

I wait for a couple months
and then I archive
any subscriber
who didn’t open
the past 6 newsletters
or
click on any of the links.

If they’re not interested
enough
to click on a free story,
they likely aren’t interested
enough
to buy any of my stories.

I pay per subscriber.
It saves money
if I move them
off my list.

The people
who refuse your sample
aren’t your customers.

Focus on the other people.

Going Big

One of the highest profile booths
at this year’s Consumer Electronics Show
in Vegas
was the Satisfyer Booth.

This sexual wellness company
gave out full sized samples
of their newest products
to EVERYONE who lined up
for their booth.

This was a huge marketing investment,
even with the lower attendance,
yet I suspect the buzz
paid off.
They were the most talked about company
at the show
based on my observations.

I also suspect that buzz will last.
Their products are awesome.
Most people who try them
will love them
and likely talk about them.

Going big with marketing
IS a risk
but this risk can pay off.