The Endless Cycle Of Layoffs And Hiring

Many companies,
especially those in tech,
are laying off
massive numbers of skilled employees.

Many of these companies
were already quite lean.
These employees were necessary
for the long term health
of the companies.

But, to appease shareholders,
the company can forgo their contributions
for the spring and summer.

Many of their salespeople,
for example,
were given incentives
to close deals
and renew existing customer contracts
early.

In the fall,
the companies will likely
rehire for many of the vacant positions.

But many of the employees
laid off now
will have to find new jobs
before that time.

NOW is the time
for smaller companies,
for start ups
to hire.

Take advantage
of that gap
between layoffs
and rehiring.

The Cost Of Speaking Up

I spoke up
recently
about a disturbing trend
in the climate change community.

It had to be said.
And I suspect changes
WILL be made
due to my comments.

But I was immediately
cast out of the community.

I know how people are.
I knew when I spoke up,
I would be kicked out
of the group.

No one likes
to hear an uncomfortable truth.
We tell people
“Don’t kill the messenger”
but the messenger is ALWAYS punished
…eventually.

I felt standing up
for what was right
was worth it.

Know that if you point out
a wrong,
you likely WILL be
punished for bringing it
to other people’s attention.

Do it anyway
but prepare for the consequences.

Will You Regret Not Doing This?

Starting a business
is extremely risky.
Businesses fail
all the time.

Some of your loved ones
will tell you
these harsh truths.
Again and again.

And you might have doubts.
You might be tempted
to put your plans on hold.

What I do
when faced with these kinds
of decisions
is
ask myself,
“At the end of my life,
will I regret not doing this?
Will I always wonder
what could have been?”

If the answer is “Yes”,
I figure out
how to minimize the downside,
how to limit
the potential damage,
and then I do it.

If the answer is “No”,
I don’t do it.
I wait for something,
for an opportunity
I WOULD regret not seizing.

Live life
with as few regrets
as possible.

Going Big

One of the highest profile booths
at this year’s Consumer Electronics Show
in Vegas
was the Satisfyer Booth.

This sexual wellness company
gave out full sized samples
of their newest products
to EVERYONE who lined up
for their booth.

This was a huge marketing investment,
even with the lower attendance,
yet I suspect the buzz
paid off.
They were the most talked about company
at the show
based on my observations.

I also suspect that buzz will last.
Their products are awesome.
Most people who try them
will love them
and likely talk about them.

Going big with marketing
IS a risk
but this risk can pay off.