polio – client k

Are You Truly The Exception?

There’s a vaccine for Polio, of course.

But there is a tiny percentage
of our population
who can’t get vaccinated.

If everyone else
is vaccinated,
however,
the virus doesn’t spread
and
those fragile few are protected.

Except…
it isn’t merely the fragile few
who aren’t vaccinated now.

More and more people
are choosing not to get vaccinated
and that is putting
EVERYONE at risk.
Viruses now have an opportunity
to spread and evolve,
possibly evading vaccines.

This applies to business
also.

If 20 percent of books, for example,
placed in the romance category
didn’t have a romantic happy ever after,
readers would no longer trust
books in the romance category
to give them that happy lift.
Sales would plummet
for ALL romance writers.

If everyone is the exception,
programs or concepts
won’t work for anyone.

Think hard
before being one of those exceptions.

We Aren’t ‘No One’

Yesterday, I posted
about the precautions
we can take
to tackle the seemingly never ending
barrage of viruses.

I was told
‘No one worries
about the pandemic anymore.’

We should ALWAYS worry
about placing employees
and customers in danger.

We should worry because
that is a caring, human thing
to do.

But we should also worry,
as business owners,
because we could get
our a$$es sued off
if people come to harm
in our businesses.

The lawsuits
involving COVID
might not be happening very often now
but I suspect
they WILL happen in the future.

We aren’t ‘no one’s.
And we aren’t ‘the average person’.

We’re business owners.

Don’t be careless
with other people’s lives.

We’re Ready

There seems to be reports
of impending new pandemics
everyday
– New Variants of COVID,
Monkeypox, TB, Ebola,
Polio.

It can be frightening,
especially for business builders
who want to keep
our customers and employees safe.

The good news,
however,
is we’re ready for this.

Most of the precautions
we have installed
for COVID
– wearing masks, hand washing/disinfecting,
social distancing
– prevent or slow
the spread of these new threats.

Keep disinfectant bottles filled.
Have masks available.
Encourage our employees/partners
to wear them.

And we should
survive all this.

Neil Young, Spotify And Ultimatums

Neil Young,
a polio survivor,
issued Spotify an ultimatum
– either they pull
a vaccine misinformation spreader’s catalog
or he would pull
his catalog.

Spotify chose
to continue to work with
the vaccine misinformation spreader.

That is the danger
with issuing ultimatum
– sometimes this tactic doesn’t work
in our favor.

Only issue ultimatums
when you are prepared,
as Neil Young was,
to live with the consequences.

Use ultimatums
solely
for very important issues.