Not Everyone Is Online

I’m online every day.
I prefer to handle
everything
online
and not see
anyone face-to-face
or talk to them on the phone.

It is easy for me
to think
EVERYONE is like me
because so many of the people
I deal with
are also heavily online.

But that’s a tiny percentage
of the world’s population.
Heck, it is a tiny percentage
of America’s population.

Print book sales,
for example,
consist of 66.69%
of total book sales
in the US.

The majority
of readers,
some of the most educated,
wealthiest people
in America,
read offline.
They don’t read on their phones
or other devices.

Remember this
when
setting up systems,
crafting marketing campaigns,
deciding where
your products or services
are sold.

Only a small fraction
of people
are consistently online.

Why You Need Online Sales

Having a bricks and mortar
retail store
is super sexy.

We can point to it
and tell loved ones,
“I own that.”
We can wander the aisles
and talk face-to-face
with customers.

I get it.
It is a dream
of many business builders.

But, if you sell products,
I strongly suggest
you have a venue
to sell them online
also.

Why?

Because online venues
are a hedge
against pandemics,
natural disasters,
construction,
and anything else
that stops customers
from visiting our physical stores.

Right now,
my corner of the world
is being severely hit
by RSV, the flu,
AND COVID
all at the same time.

Sick people
(and people trying to avoid
illness)
tend to switch
from shopping
at their favorite physical stores
to shopping online.

It would be great
for them
AND for you,
if they could continue
buying from you.

Offer an online shopping experience
and
keep those customers.