is the pandemic over

People Don’t Want To Change

I temporarily reversed
a health condition
that kills people
in my family.

My family members
know I did this.

Not one person
has asked me
HOW I did this.

Because they know
they’ll have to change
SOMETHING
and they don’t want
to change
ANYTHING.

Even if it will give them
an additional decade or so
of healthy living.

THIS is how
resistant
people are to change.

F*ck, most people won’t wear
a little piece of cloth
over their pie-holes
to prevent themselves
from being sick
half a f*ckin’ year.

They WILL also resist
any change to their lifestyles
our products/services
cause.

Reduce the impacts
of your products/services.

Make any change
they cause
as easy as possible
for your target audience.

Expect some resistance.

Influencers Aren’t Experts

As traditional media
is now controlled by the billionaires,
I follow experts
on social media
to hear the truth
about what the f*ck is going on
and to make better decisions.

Influencers aren’t experts
(in anything other than
being influencers).

Influencers have
large followings
because they tell people
what they want to hear.

They tell people,
for example,
the pandemic is over
and they don’t have to mask.

They tell people,
as another example,
climate change is reversible
and they don’t have to
change their lifestyles at all.

Experts tend to have
much smaller followings
because they tell people
the brutal truth.

They tell people
the pandemic is far from over,
people are dying every day from COVID,
there are other much more severe pandemics
on the horizon
and everyone who values their brain
and their health
should mask.

They tell people
climate change will increase exponentially
in intensity,
that this was the hottest year
in history
yet will be the coldest year
when compared to the future,
and we have to change
almost everything about our lifestyles
to survive that future.

No one wants to hear that sh*t.

I definitely don’t want to hear it.

Yet I force myself to listen
because it impacts my business
and my own survival.

Very few people will do the same, however.

True experts don’t gain
large followings.

Influencers aren’t experts.

Reach out to influencers
for marketing help.
They’re brilliant at that.

But ignore what they have to say
about other issues.

If You Feel Sad And Unmotivated…

A recent study revealed
COVID drains dopamine.

Many of us know
dopamine is our happy hormone.
It makes us feel good.

But I didn’t know
and maybe you didn’t know
that dopamine is a motivation hormone
also.
It pushes us to take action
while we’re feeling good.

If you feel sad and unmotivated
lately,
it might be due to
your recent (as in the past year) bout
of COVID.

Protect your happiness
and your business.

Mask the f*ck up
and continue to
get sh*t done.

We’re business builders.
We don’t have
f*ckin’ time
to catch COVID.

Surveys And Focus Groups Aren’t Reliable

Most blood collection organizations
have dropped mask requirements
both for donors
and for volunteers/workers.

The number of blood donors
have decreased.
Significantly.

I’m not surprised.

The people who care enough
about others
to donate blood
are also
likely to be
the people who care enough
about others
to mask.

And they are also likely
to be the people
who align themselves
with organizations
that care about others.

A non-masking organization
doesn’t truly care
about others.

I know this.
You likely know this.

Why didn’t blood collection organizations
know this?

Because, I suspect,
they listened to non-donor feedback
on surveys.

Non-donors wouldn’t share
the true reason they weren’t donating
– most of them
don’t give a sh*t about other people.

They had to give a different excuse.
And the ‘easy’ excuse
for non-donors was
they’d have to wear a mask.

People lie on surveys
and in focus groups.
I’ve seen that happen.
Often.

Ask yourself
if the results
are logical.

And use those results
cautiously.

Is It Applicable To The Average Person?

An expert advised people
on social media
to stock up on Tamiflu
in preparation for
the certain-to-happen
mass Bird Flu outbreak.

Tamiflu is by prescription only.

The expert told people
to ask their doctors for prescriptions
for ‘preventative purposes.’

The rich, the powerful, the connected
can get prescriptions
for ‘preventative purposes.’

Doctors will do
favors like that
for those people.

They’ll take that risk.

Doctors won’t do favors
for the average person.

The expert doesn’t know that
because he is one of the elite.

We, business builders,
also
aren’t the average person.

We have knowledge
other people don’t have.

We have resources
other people don’t have.

We likely have connections
other people don’t have.

Ensure there is
an ‘average person’
on your team
(formally or informally).

Check with them
before giving advice
to other average people.

The Big Sales Push

Bad times are approaching.

COVID is still here.
Candida auris is spreading so quickly
and is so deadly
reports about it are being suppressed.
Bird flu is about to go supernova.

And those are merely
the pandemic-like threats.

What does this mean
for business builders?

We prepare.

And we sell as much as possible
as quickly as possible.

Strive for December-like sales
in May and June.

Market like wild.
Sell like you’ve never sold
in the past.
Bank those sales
and those profits.

Lean times are coming.
Fill that bank account.

Hiding The Problem

Governments are, right now,
hiding the true impact
of Bird Flu.

I suspect they are hoping
it will go away
and they won’t have
to make tough leadership decisions.

What it is truly doing
is making the Bird Flu situation
much, MUCH worse.

They aren’t giving scientists
the data
for them to manage it,
stop it,
cure it.

Right now,
I suspect you have a problem
you’re tempted to hide.

I certainly have a problem
like that.

Hiding the problem
will likely make it worse.

Share your problem
with people or entities
that can help you
address it.

That’s the best way
to make it go away.

Politics And Leadership

A buddy shared
that the government
isn’t worried about bird flu
or COVID or Candida auris
or any of the other health issues
floating around.

Why should we be worried?

Government leaders
and heads of government agencies
are concerned most
about being re-elected
and/or keeping their jobs.

That is their number one goal.

Protecting the average person
including the average small business owner
is secondary…at best.

And voters don’t want
to hear about pandemics
or wearing masks
or taking other precautions.

So leaders,
intent on being re-elected,
aren’t going to talk about it.

We have to make our own decisions
for ourselves
and for our businesses.

The government
will advise doing the bare minimum.

Do that bare minimum.
But also consider
doing more.

Because the government
won’t bail out
our small business a$$es
if employees or customers
sue us into the ground.

Protect yourself.

Call To Confirm Attendance

A buddy of mine
is getting married this year.

She sent out the invitations.

Only 10% of the guests
RSVPed by the deadline.

That isn’t an unexpected result.

When I hosted events
before COVID,
I had to call
most of the invited guests
to confirm they were attending.

Now, we’re dealing
with people with COVID brain.
They can’t remember sh*t.

So not only do we have to
call to confirm they plan
to attend events
but we also have to
call to remind them
to attend them.

Factor that into
your planning.

Bird Flu And Running A Business

Bird flu is spreading
between cows, birds, cats, dogs.

It is only a matter of time
before it spreads
from human to human.

Business builders in
food, pet, medical
and other directly impacted industries
have a sh*tload of changes
to possibly implement.

The rest of us
should already be prepared.

As bird flu is airborne,
we simply continue to implement
the same strategy
we’re using with COVID
and the many other viruses circulating.

We supply masks and hand sanitizer
to employees
and perhaps to customers.

We ensure we have
online and other virtual options
available,
if at all possible.

We prepare to pivot
to working from home
and to working with fewer employees
if that is needed.

We are building businesses
in the age of pandemics
– multiple pandemics.

Dealing with situations
like the spread of bird flu
is part of our jobs now
as business builders.

It is time
to do that job.