Changes Create Advantages

The average person
finds change stressful.
That’s normal.
That’s expected.

But for business builders,
change is often
VERY, VERY good.

Change creates gaps
in markets
that we can fill.

Large companies
can’t adapt quickly
to change.
There are too many people
and too many systems
to modify.

I can change my entire business
in a couple of days
if I wanted
to do that.

If I see a hot trend
in publishing,
for example,
I can release a book
in a month or less
to speak to it.

Large New York Publishers
would take
years to play in that hot selling niche.

Small businesses
have advantages
larger competitors
can never match.

Use those advantages!

This Isn’t A Young Person Thing

A dear friend
shared that her daughter
had come out as being asexual.
This friend has been doing research,
saying she had to do that
because “they didn’t have this
when I was a kid.”

Asexuals existed when she was a kid.

Asexuality wasn’t commonly known.
Asexuals tended to keep their identities
to themselves.
Some asexuals
(as well as other non-heterosexual and/or non-cis people)
didn’t make it to adulthood.

But they DID exist.

And these older asexuals or trans or others
are likely part of our customer bases now.
How we accommodate/welcome them
will decide
whether or not
they remain our customers.

Don’t dismiss
new societal discussions
as ‘young people issues.’
They involve
all age groups.