Call To Confirm Attendance

A buddy of mine
is getting married this year.

She sent out the invitations.

Only 10% of the guests
RSVPed by the deadline.

That isn’t an unexpected result.

When I hosted events
before COVID,
I had to call
most of the invited guests
to confirm they were attending.

Now, we’re dealing
with people with COVID brain.
They can’t remember sh*t.

So not only do we have to
call to confirm they plan
to attend events
but we also have to
call to remind them
to attend them.

Factor that into
your planning.

Shipping Shock

After I’ve transplanted
a tomato seedling
from the grow station
to the backyard garden,
there’s a week following
where I’m not certain
the seedling will survive.

The leaves look stressed.
It doesn’t grow.

This is called transplant shock.
And it is a very stressful time
for the plant
and for me, the gardener.

When we ship our products
for the first time,
there’s a duration
that has a similar feel
to transplant shock.

We haven’t yet received
any customer feedback
on our product
and we’re not certain
it will be a success.

This is a stressful time
for many entrepreneurs.

Plan something
to keep your mind off
your ‘transplanted’ product.

And know this is normal.

Shipping shock
is a thing.
It happens to many of us
and is part of
the new business development process.