News Means New

A buddy was surprised
when I told him
bird flu was still killing
thousands of birds
and other animals.

He was investigating
starting a free range
chicken farm.

He told me he hadn’t seen
anything
on the news
recently about bird flu.
He assumed it was over.

He didn’t see anything
on the news
because
media got bored of that ongoing story
and moved on.

News, in today’s world,
means new.

If it is
disastrous flooding
in Europe
or wildfires in Australia
or COVID deaths
…well…everywhere,
the news isn’t covering it
because all that
is now considered ‘normal.’

(And also because
covering it doesn’t sell
their advertisers’ products
or promote their owners’ agendas.)

Don’t assume
if it isn’t
on the news,
it isn’t happening.

Do your own research.

Just Because It Isn’t On The News…

A buddy in another country
told me
she was so relieved
the fires in my country
were now out.

The fires aren’t
out.
There are more fires
today
than there were
last week.

The news has
merely stopped
covering the fires
because they and viewers
are bored of that coverage.

Don’t make business decisions
based on the news coverage.

Do your own research.