Every year,
I give away a free short story
to newsletter subscribers.
This is exclusive
to them.
I wait for a couple months
and then I archive
any subscriber
who didn’t open
the past 6 newsletters
or
click on any of the links.
If they’re not interested
enough
to click on a free story,
they likely aren’t interested
enough
to buy any of my stories.
I pay per subscriber.
It saves money
if I move them
off my list.
The people
who refuse your sample
aren’t your customers.
Focus on the other people.