Luck IS A Factor In Success

You do everything you can do
to ensure a project
is a success.

It still fails.

Hey, this happens to me.
Often.
It happens to everyone.

Because like it or not
(I vote for not),
good luck is a factor
in EVERY success.

We need a bit of good luck
to be successful.

Acknowledge that.
Accept that.

Try to minimize
the impact luck has
but know that a little bit of it
IS necessary.

And also know
that, eventually,
if we try hard enough,
work wisely enough,
we WILL get that little bit
of luck.

Taking Advantage Of Good Luck

One of my Romance Novels
(products)
was featured
on an extremely popular
podcast.

That gave me
new readers (customers).

I reached out
to my agent
about being featured
and she reached out
to some of my former publishers.

THEY then promoted
my novels (products).

That gave me
more new readers (customers).

I chatted about that
to some authors
with larger readerships
(customer bases).

THEY then promoted
my novels (products)
to THEIR readers (customers).

When you receive some good luck,
leverage it
as much as you can.

Turn good luck
into GREAT luck.