Tag: marketing romance novels

Taking Advantage Of Good Luck

One of my Romance Novels
(products)
was featured
on an extremely popular
podcast.

That gave me
new readers (customers).

I reached out
to my agent
about being featured
and she reached out
to some of my former publishers.

THEY then promoted
my novels (products).

That gave me
more new readers (customers).

I chatted about that
to some authors
with larger readerships
(customer bases).

THEY then promoted
my novels (products)
to THEIR readers (customers).

When you receive some good luck,
leverage it
as much as you can.

Turn good luck
into GREAT luck.

Make It Safe

The easiest way
to make a book sale
is to reassure readers
it is like a book
they’ve already read
and loved.

Readers want a ‘safe’ read,
a story they can be assured
will turn out
well for them.

Romance Novel Writers
(small business owners)
use tropes and comparisons
to reassure readers
their book is the same
in many ways.

THEN
they might also mention
the ways their book
is special.

As Seth Godin
shares

“The reason we haven’t taken
systemic action
is that it’s scary,
not because
it isn’t novel enough.

If you want more people
to take more action,
make it safe,
don’t make it interesting.”

If you want to appeal
to a lot of prospects,
ensure your product/service
seems safe
in your marketing material.