Start Today

When I first moved into
my current house,
I considered planting
an apple tree.

But, when I heard,
it would take
up to 8 years
for a tree
to bear apples,
I decided against it.

I’ve now been in
my house
for well over
8 years.

We could have been
enjoying apples
every summer.

Yes, most significant things
take time.

But we hopefully have
that time.

Start today.

Do It Now

A home repair
had to be completed
but it wasn’t urgent.

I considered doing it.
Then I got a bout
of the lazies.
And I told myself,
“Nah. It’ll wait.”

It didn’t wait.
And it was nearly
a costly disaster.

This happens too many times.

I think I should do something.
Then I convince myself
it can wait.
And it ends up
biting me on the a$$,
costing me time
and/or money.

That thing your gut
is telling you to do?

It can’t wait.

Do it now.

The Cost Of Debating Established Facts

Over 99% of scientists
agree that humans
are causing climate change.

Yet there are still
some people insisting
on having a debate over
whether or not this is the truth.

These ‘debates’ might seem harmless.

They aren’t harmless at all.
They have a HUGE cost.
They delay action.

They delay updating city drains,
for example,
to deal with flash floods.
That will cause property damage
and perhaps death.

They delay installing air conditioning,
as another example,
in long term care homes.
That delay WILL result in death.

Each debate delays numerous actions,
all of which will have a very real impact.

Right now,
you are likely having a debate
about whether or not a fact
is truly a fact.

This could be
whether or not your brand name
is difficult
to remember
or
which social media platform
most of your prospects use
or
whether or not
the red hats you purchased
in 2010
are a great giveaway
today
for your liberal-leaning customers.

These ‘debates’ have a cost.
Accept the facts
and make decisions based on those.