Over 99% of scientists
agree that humans
are causing climate change.
Yet there are still
some people insisting
on having a debate over
whether or not this is the truth.
These ‘debates’ might seem harmless.
They aren’t harmless at all.
They have a HUGE cost.
They delay action.
They delay updating city drains,
for example,
to deal with flash floods.
That will cause property damage
and perhaps death.
They delay installing air conditioning,
as another example,
in long term care homes.
That delay WILL result in death.
Each debate delays numerous actions,
all of which will have a very real impact.
Right now,
you are likely having a debate
about whether or not a fact
is truly a fact.
This could be
whether or not your brand name
is difficult
to remember
or
which social media platform
most of your prospects use
or
whether or not
the red hats you purchased
in 2010
are a great giveaway
today
for your liberal-leaning customers.
These ‘debates’ have a cost.
Accept the facts
and make decisions based on those.