Tag: running a charity

We Have To, At Least, Cover Costs

A newer writer told me
she wasn’t going to worry
about sales.
She planned to give
all her books away.

That’s not a business.
It is a hobby.
And it isn’t sustainable.

Even free books
have a cost component
to producing them.

Unless she has funds
to sink into that hobby
forever,
she HAS to have sales
to, at least, cover those costs.

We need sales
or donations
or some other source
of income.
We have to,
at the very least,
cover our costs
in the long term.

Figure out
what YOUR sources of income
will be.

Do It For The Children

In the Before Times,
before the pandemic,
charities and other entities
would plead to adults
to do (X) “for the children”,
leave a better world for them,
make their lives better.

This, they believed,
was a valid marketing angle.

People care about kids,
right?

Wrong.

The pandemic showed us
this display of caring
was complete bullsh*t.
The average person won’t wear
a piece of cloth across their face
to keep their own kids alive.
They certainly don’t give a sh*t
about kids halfway around the world
or
what type of planet
their kids will inherit.

People give to charity
or buy from certain entities
to make THEMSELVES feel better.
It isn’t about the kids.
It is about them.

The ‘do it for the kids’ angle
isn’t enough.
There has to be something
in it
for the adult.