In the Before Times,
before the pandemic,
charities and other entities
would plead to adults
to do (X) “for the children”,
leave a better world for them,
make their lives better.
This, they believed,
was a valid marketing angle.
People care about kids,
right?
Wrong.
The pandemic showed us
this display of caring
was complete bullsh*t.
The average person won’t wear
a piece of cloth across their face
to keep their own kids alive.
They certainly don’t give a sh*t
about kids halfway around the world
or
what type of planet
their kids will inherit.
People give to charity
or buy from certain entities
to make THEMSELVES feel better.
It isn’t about the kids.
It is about them.
The ‘do it for the kids’ angle
isn’t enough.
There has to be something
in it
for the adult.