Tag: RSV

We Can’t Afford To Be Ill

I can’t afford to be ill.

I live in Canada.
My stance doesn’t have
anything to do
with the financial costs
of medical care.

It has to do with time.
I don’t have the spare time
to be ill.
I don’t WANT to spend
time being ill.

I have books to write
(products to produce),
businesses to run,
other things I’d prefer
to do.

So I take precautions.
I wear a mask.
I wash my hands.
I improve ventilation
in spaces I occupy
(I have a personal air purifier
I hang on an lanyard
and wear around my neck.)

All of this
takes mere seconds.

I can then focus on other things.

And I save countless days
not being ill.

You and I can’t afford to be ill.

Preventing illness
has a huge return on investment.

Make that investment.

2023 Goals And Plans

Many of us are thinking about
our 2023 goals and plans
this week.

This is your gentle reminder
that climate change challenges
and pandemic challenges
will remain in 2023.

U.N. Secretary-General
Antonio Guterres
is warning of global food shortages
in 2023.

Much of Europe, the US
and Canada
is currently facing
a triple punch
of COVID,
the flu
and RSV.

AND there are new ‘superbugs’
building in intensity.

What does that mean
for the savvy business builder?

We build these challenges
into our plans.

Our plans shouldn’t be based
on everything going right,
on perfect conditions.
They should be based
on reality.

And since everyone,
including the clients
we normally wine and dine,
needs to eat
AND
we require our customers
to be alive
to sell to them,
these two factors will impact
ALL our plans.

Factor for climate change
and pandemic challenges
in your plans.

Why You Need Online Sales

Having a bricks and mortar
retail store
is super sexy.

We can point to it
and tell loved ones,
“I own that.”
We can wander the aisles
and talk face-to-face
with customers.

I get it.
It is a dream
of many business builders.

But, if you sell products,
I strongly suggest
you have a venue
to sell them online
also.

Why?

Because online venues
are a hedge
against pandemics,
natural disasters,
construction,
and anything else
that stops customers
from visiting our physical stores.

Right now,
my corner of the world
is being severely hit
by RSV, the flu,
AND COVID
all at the same time.

Sick people
(and people trying to avoid
illness)
tend to switch
from shopping
at their favorite physical stores
to shopping online.

It would be great
for them
AND for you,
if they could continue
buying from you.

Offer an online shopping experience
and
keep those customers.