Having a bricks and mortar
retail store
is super sexy.
We can point to it
and tell loved ones,
“I own that.”
We can wander the aisles
and talk face-to-face
with customers.
I get it.
It is a dream
of many business builders.
But, if you sell products,
I strongly suggest
you have a venue
to sell them online
also.
Why?
Because online venues
are a hedge
against pandemics,
natural disasters,
construction,
and anything else
that stops customers
from visiting our physical stores.
Right now,
my corner of the world
is being severely hit
by RSV, the flu,
AND COVID
all at the same time.
Sick people
(and people trying to avoid
illness)
tend to switch
from shopping
at their favorite physical stores
to shopping online.
It would be great
for them
AND for you,
if they could continue
buying from you.
Offer an online shopping experience
and
keep those customers.