Make Decisions Based On Reality

I told a COVID-safe buddy
that I bought
another personal air purifier
to take with me
when I eat in restaurants
or attend events.

She told me
if the restaurants improved
their ventilation,
I wouldn’t need that air purifier.

Sure, but that isn’t reality.
I have to make decisions
based on reality,
not the best case scenario.

Right now,
I suspect we all want to base
a decision
on a best case scenario.
(I am definitely included in this.)

Like…

Everyone who bought
product 1
will buy product 2.

or

One of our posts
will go viral
and thousands of people
will discover our business.

or

That big problem with our product
will no longer be seen
as a problem
with prospects and customers.

These best case scenarios
COULD happen.
I could also win the lottery
tomorrow.

But the odds are against that.

Base your decision making
on reality.

The Next Purchase

My latest book release
garnered fewer than 100 ratings
on release day.

Those ratings tended to be
5 stars
and
1 stars.

Pre-orders for the next book
in the series,
however,
were amazingly strong.

THAT is the true
ratings for the current release.
Readers liked it so much
they immediately pre-ordered
the next story.

Reviews and ratings
are often left by
customers who absolutely love the product
or absolutely hate the product.

I use pre-orders
or additional sales
to judge how the product really performed.

Sales matter more
than ratings.