There is SO much misinformation
floating around
that it is challenging
to find reliable data
with which
we can make business decisions.
I try my best
to look at data
that can’t be f*cked with
or manipulated.
For example,
if we’re looking at COVID numbers,
almost all of those stats
can be manipulated.
Infection numbers
are WAY f*ckin’ low
because many people are testing
in their homes.
ICU numbers
are also sh*t
because a lot of COVID cases
aren’t being counted
as COVID cases.
Even COVID death numbers
are sh*t
for the same reason.
The number that can’t be
f*cked with
(as much)
is…
Excess Deaths,
how many more deaths
per capita
we are enduring today
vs the average/a point in the past.
Our own data is also
semi-reliable
for decision making.
The government
(who wants to be re-elected)
can tell me
inflation is only X%
but if I look at
my expenses/cost of sales
and see
THAT increase is 2X%,
I will be using MY number
in my decision making.
Take the time
to ensure the data
you’re using
for decision making
is reliable.