The Luck Test

On St. Patrick’s Day,
I often think about luck.

This year, I’m thinking about
how some people
don’t believe in luck.

I often ‘test’ a prospective customer’s stance
on good fortune
by weaving
“Some people would say
we’re lucky”
into the conversation.

If they respond
by saying something like
“But it isn’t luck.
We worked hard for” X,
I know
the sales tactic
to take with them.

I stress
they DESERVE
the product/service
I want to sell them.

I also know
they will have higher expectations
for that product/service.
They feel they worked hard
to earn it.
They want the product/service
to do for them
what it had promised.

People who don’t believe
in luck
usually believe
they worked
for everything they received.

Acknowledge that
work
and position
your product/service
as a well-earned reward.

Luck Vs Probability Of Success

I believe luck has a place in success
but I also believe luck can be
‘helped.’

In Creating Wealth,
Robert G. Allen says
“I would rather look upon luck
as a low or high probability of success.
And you can always work
on increasing your probability of success.
If you don’t have the right skills,
you can learn them.
If you aren’t trying hard enough,
you can try harder.
In this way,
you can increase the probability
that luck will smile on you.”

I’ve been looking for someone
to partner with me on a project.
Last week,
I was asked for insight on
a new product
requiring the same skills to develop.

Was it luck?
Yes
but luck helped by years of blogging,
years of helping others,
years of working my a$$ off.