listening to experts

The Spanish Flu And Suppressing The News

The worldwide pandemic
of 1918-1920
is referred to
as the Spanish Flu.

That isn’t because
the pandemic started in Spain.

It is because
Spain was one of the only countries
that initially didn’t suppress news
about the spreading pandemic.

The rest of the world
did what the rest of the world
is doing right now
with COVID and Bird Flu
and Climate Change
and other negative news
– they reported on news
only when it suited their owners’ goals.

And it didn’t suit their owners’ goals
to report on the pandemic.

The news has always been
manipulated.

It is merely more obvious now
due to the internet
and the easier
person-to-person
communication of events.

And it is more serious now
because many of the events
the news now chooses
not to report
could kill us,
could kill loved ones,
could kill our businesses.

Have other sources of news.

Experts are often available
via social media.
Follow and listen to them.

The Speed Of Change

A buddy said to me,
yesterday,
“The world is changing
so f*cking fast.
I can’t keep up.”

The world IS changing
more quicky
than it has in the past.

But that change
is still very, very slow.

The reason it seems
like it is changing
so f*cking fast
is because
we HAVEN’T been keeping up.

We haven’t been
paying attention
or taking the previous changes
seriously.

Experts have been warning
about the US
falling to fascism
for decades.

We simply didn’t pay attention
to them
until the Supreme Court
gave the US President
King-like powers.

Scientists have been warning
about climate change
for over a century.

We mocked and derided them
until we got a monster hurricane
in the same day
as widespread floods
and fires.

Even the pandemic was predicted.
Experts warned we were due
for a world-wide pandemic.

If we want our businesses
to survive
and flourish
in the future,
we have to pay attention
to experts
and to the less-impactful changes
happening all around us.

The signs are there.
Heed them.

Take The Advice That Makes Sense For You

I posted recently
about trusting customers
to know their own situations.

We are our own customers.
And we should trust ourselves
to know our own situations
also.

That means only taking
the advice
that makes sense for us
and for our businesses.

I know, for example,
that I wouldn’t feel proud
of an AI-generated cover.

And if I don’t feel proud
of my products,
I also don’t promote them
properly.

I wouldn’t sell sh*t.

That advice
doesn’t work for me
so
I ignore it.

Only take advice
that makes sense
for you
and your unique situation.

(And yes,
that includes advice
found here on client k.)