The Luck Test

On St. Patrick’s Day,
I often think about luck.

This year, I’m thinking about
how some people
don’t believe in luck.

I often ‘test’ a prospective customer’s stance
on good fortune
by weaving
“Some people would say
we’re lucky”
into the conversation.

If they respond
by saying something like
“But it isn’t luck.
We worked hard for” X,
I know
the sales tactic
to take with them.

I stress
they DESERVE
the product/service
I want to sell them.

I also know
they will have higher expectations
for that product/service.
They feel they worked hard
to earn it.
They want the product/service
to do for them
what it had promised.

People who don’t believe
in luck
usually believe
they worked
for everything they received.

Acknowledge that
work
and position
your product/service
as a well-earned reward.

Everyone Successful Has Also Been Lucky

Today is St. Patrick’s Day,
a day I always associate
with good luck.

Every successful person
I have ever known
has benefited from
good luck
in some form.

I won the birth lottery
having been born
in North America.
If I had been born
in South Africa,
for example,
my life would have been
VERY different.

I also won a full scholarship,
which meant I graduated
with little debt.
Sure, I applied for
hundreds of scholarships
but other students did that also
and didn’t end up
with full scholarships.
A portion of that was
luck.

My list of lucky breaks
is very, very long.
I’ve experienced bad luck also,
of course.
Everyone does.
But my good luck
has vastly outweighed my bad
and that has made a tremendous difference
in my life.

Good luck plays a factor
in success.
Don’t discount it.

And when you become successful,
be grateful for it.

You ARE lucky.
Not everyone is.