I had a social media post
go viral recently.
It received many, MANY thousands
of likes.
I didn’t receive
any new followers
due to that post.
Not one.
Sales
didn’t increase
due to it.
I gained no additional satisfaction
from the post
being seen by so many people.
All it did
was suck a lot of my time
as I had to manage the responses.
Going viral isn’t always
the solution
to your marketing woes.
Look into
a variety of possible solutions
and hope
one of those
works for you.
An author was complaining
bitterly
that no one shared
his book release post.
I scanned his social media history.
He hadn’t shared anyone else’s
book release posts.
I blocked the author.
I only want generous writers (businesses)
associating with my readers (customers).
The relationship
should flow both ways.
People are more likely
to help people
who help others.
If you want help,
help someone.
If you want shares,
share another person’s post.
I was following a climate scientist.
He didn’t have a big audience.
The number of people
on this planet
who care enough about climate
to follow an expert
is small.
Then he fat shamed
a politician.
Many people,
including myself,
immediately unfollowed him.
His prospective audience
reduced again.
Because the number of people
who care that much
about the climate
AND
don’t perceive themselves
as being fat
is
TINY.
He likely believes
his reach
is broader than that.
It isn’t.
And your reach
likely isn’t as broad
as you believe it is
either.
Remember that
when you post offensive sh*t.