I was following a climate scientist.
He didn’t have a big audience.
The number of people
on this planet
who care enough about climate
to follow an expert
is small.
Then he fat shamed
a politician.
Many people,
including myself,
immediately unfollowed him.
His prospective audience
reduced again.
Because the number of people
who care that much
about the climate
AND
don’t perceive themselves
as being fat
is
TINY.
He likely believes
his reach
is broader than that.
It isn’t.
And your reach
likely isn’t as broad
as you believe it is
either.
Remember that
when you post offensive sh*t.