Tag: increasing sales

Send A Reminder

Many people are super busy
right now.
They are overwhelmed
by…everything.

Many people also are suffering
from poor memories
due to COVID
and other factors.

If your customers
ordered one of your products/services
around this time last year,
send them a message
asking them if they need anything
from your company again this year.

Maybe make a few suggestions.

This will
not only
increase YOUR sales.

But it will help them.
They will feel organized
and on top of their lives.

Send a reminder today.

Send Your Newsletter

You’ve followed
the great advice
you were given
and
have collected
dozens, hundreds,
thousands
of names and email addresses.

But you haven’t sent
a newsletter
in
months, years, ever.

Hey, I understand.
I’m dang lazy
when it comes
to sending newsletters also.
They’re work.

But whenever I send one,
my sales increase.

AND I’m
often presented
with other opportunities.

We could all benefit
from more sales
and awesome opportunities.

Send your newsletter today.

Grab And Go Option

I recently enjoyed
a cruise with Virgin Voyages.

There were very few ports
on the itinerary.
There were restaurants
open almost all the time.

Yet one of the most popular
food sources
was the grab and go counters.

Passengers flocked around
self serve stations
offering sandwiches, sushi,
salads and other food
packaged in sealed tight containers.

I LOVED this option.
I could take one
and eat it anywhere on the ship
or store it in the cabin fridge
to eat later.

(I would take a berry box
every morning
to have as my dessert
after dinner.)

It was fast.
It was easy.
The food was great.

Can you offer
a grab and go option
for your products?

Being The Exception

The eggplants were outgrowing
the cages placed around them.

A loved one suggested
I simply take off the cages.
The eggplants should be
large enough
to fend for themselves.

I was tempted to do that.
Replacing the cages
with larger ones
was work
and required more chicken wire.

Maybe the squirrels and rabbits
wouldn’t target the eggplants
this time.
Maybe this time
would be the exception.

You and I both know
that exceptions are…
well…exceptional.
They rarely occur.

I replaced the cages.

Don’t bet
your entire business
on being the exception.

Long shot bets rarely pay off.

Changing Decided Minds

A buddy asked me
how she could convince
her very decided sister
she should worry about COVID.

I said, “I don’t know.”
But I thought,
“You don’t.”

Convincing someone
whose mind is made up
to change their mind
is EXTREMELY difficult,
if not impossible.

It takes a disaster-level event.

We’re not going to easily convince
a vegetarian to buy
our all beef hamburgers
or
a couch potato
to train for a marathon.

We COULD, however,
convince someone who is undecided.

We COULD convince
someone who eats a variety of things
to buy our all beef hamburgers
or a person
who works out when it’s fun
to train for a marathon.

Focus on the undecided.

End With Positivity

I recently made an appointment
to have both
an echocardiogram
and a mammogram done.

The medical center
scheduled the
echocardiogram
first.

Why?

I suspect it was
because
the echocardiogram
was the much more painful
and longest procedure
of the two.

The mammogram,
by comparison,
was quick and relatively pain free.

I left the medical center
feeling positively
about my experience there.

There’s a reason
dessert is served last.

We remember the last interaction
best.

Try to ensure
that last interaction
with a customer or prospect
is positive.

Delivering On Optional Goods Or Services

I was offered
the services of a dietitian.

It would be free
for me
but paid for by the government.

I accepted that offer.

An appointment over the phone
was arranged.

The dietitian never called.

I completed tasks
while waiting for the call
that never came.

But I had rearranged
my schedule
to be at home.

The next time,
I’ll say no
to a dietitian consultation.

Optional products or services
are just that – optional.

Deliver
or customers won’t invest in them
again.

The Big Sales Push

Bad times are approaching.

COVID is still here.
Candida auris is spreading so quickly
and is so deadly
reports about it are being suppressed.
Bird flu is about to go supernova.

And those are merely
the pandemic-like threats.

What does this mean
for business builders?

We prepare.

And we sell as much as possible
as quickly as possible.

Strive for December-like sales
in May and June.

Market like wild.
Sell like you’ve never sold
in the past.
Bank those sales
and those profits.

Lean times are coming.
Fill that bank account.

Are Existing Customers Punished If You Gain More Customers?

I stayed in a new hotel
a few days ago.

The staff was great.
The experience was amazing.

Occupancy was low.

I want this hotel
to do well.

But…

The complimentary breakfast area
can barely fit
the number of guests
they currently have.

If I promote this hotel
to others
and it becomes busier,
I risk losing access
to the complimentary breakfast.

MY experience will suffer.
Greatly.

If the average person
sees the situation
the way I do,
they won’t tell others
about the hotel.

They will keep quiet
about their amazing experience.

If you want existing customers
to promote
your business to others,
ensure they know
their experience won’t suffer
if you gain more customers.

That could mean
building more capacity
than you currently need.

Easter Weekend And Expectations

It is Easter Weekend
in North America.

I know. I know.
It is still March
and Easter is ‘supposed’ to be
in April.
That’s our expectation.

And because it is
our expectation,
most people I know
are unprepared for Easter.

They are surprised
it is this weekend.

They haven’t bought
Easter flowers or chocolates
or bonnets or…anything.

Customer expectations
are important.

If we deviate
from those expectations,
expect to invest
MUCH more time and money
and other resources
into marketing.

And even with that increase,
expect to lose
some sales.

Work with customer expectations
if you can.