It is Easter Weekend
in North America.
I know. I know.
It is still March
and Easter is ‘supposed’ to be
in April.
That’s our expectation.
And because it is
our expectation,
most people I know
are unprepared for Easter.
They are surprised
it is this weekend.
They haven’t bought
Easter flowers or chocolates
or bonnets or…anything.
Customer expectations
are important.
If we deviate
from those expectations,
expect to invest
MUCH more time and money
and other resources
into marketing.
And even with that increase,
expect to lose
some sales.
Work with customer expectations
if you can.