One of the highest profile booths
at this year’s Consumer Electronics Show
in Vegas
was the Satisfyer Booth.
This sexual wellness company
gave out full sized samples
of their newest products
to EVERYONE who lined up
for their booth.
This was a huge marketing investment,
even with the lower attendance,
yet I suspect the buzz
paid off.
They were the most talked about company
at the show
based on my observations.
I also suspect that buzz will last.
Their products are awesome.
Most people who try them
will love them
and likely talk about them.
Going big with marketing
IS a risk
but this risk can pay off.