Tag: blogging

Not Everything Has To Earn Money

If you’re new to Client k
and you’re trying to figure out
how I derive an income
from this blog,
there’s an easy answer.

I don’t.

There is no advertising
on this site,
no affiliate links
or anything like that.

I don’t get paid
to pump products.

I’m not hired
as an ‘expert’
due to posting here
because I post anonymously.

(I also don’t need
Client k
to position myself as an expert.
My years of experience
and extensive research
accomplishes that.)

I post here
to give back,
to share my insights
and my research
(it has to go
SOMEWHERE),
and often
to vent.

Not everything
has to be monetarized.
Money isn’t the only
return on investments.

Having Your Own Online Space

I LOVE social media.
I absolutely love it.

Many of the venues
are great for promoting products,
especially books.

There are a variety of people
and many experts
are on social media.

But these social media sites
are controlled by other people.
I was evicted from Facebook.
Twitter is having issues.
Sites come and go.

My own sites,
my blogs,
including this one,
remain.

I have been posting
daily
for over 16 years
here
(first on Road To Forbes,
then on Client k).

I own the site.
I decide
what to do with it
and how long
I stay here.

That’s valuable.

If you’re building a business,
set up a website
or blog.
Own it.
Control it.

Ensure customers
always know where to find you.

Changing Font Sizes

The most recent WordPress update
has decreased the font sizes
on all the templates.

This is a message
that WordPress’s target market
has significantly changed.

Different font sizes
appeal
to different demographics.

When I was young,
for example,
I liked small font sizes.
Now that I’m older,
small font sizes
drive me away
from sites.

If I was blogging
for the first time today,
I likely wouldn’t continue.

And that’s fine.
I’m no longer
WordPress’s target market.

If you change font sizes,
you’re changing target markets.
Do this knowingly.

Warning Of Updates

My webhost, like most webhosts,
updates backend systems
every so often.

They never warn me
they are doing this.
I will try to access a site
and nothing works.

This stresses me out.
I think the worst
– I’ve been hacked
and I freak out.

When I contact the webhost,
they’ll then tell me
that, of course, it isn’t working.
I have to update X and Y.

Learning from this example,
I now warn blog readers
in advance
when I am updating
the look of my blog.
This reassures them
they are still reading the same blog.

Warn users
before you update or change things.