becoming an entrepreneur

The Freedom Of Nothing To Lose

As Fascism
(Trump’s Republicans in the US,
for example,
or PP’s Conservatives in Canada)
strengthens,
the impact on my Romance Novel business
is clear.

It will be closing.

Which means…
I no longer have sales
to lose.

My pen name can write
whatever the f*ck she wants
(without being sued).

She can post
on social media
anything the f*ck she wants
(without being sued).

That is freeing.
It is inspiring.
It is exciting.

You know who else
doesn’t have anything to lose?

Businesses who don’t yet
have customers.

And business builders
just starting out
on their journey.

Be creative.

Dream of outlandish wild things.

You have nothing (yet) to lose.

The Speed Of Change

A buddy said to me,
yesterday,
“The world is changing
so f*cking fast.
I can’t keep up.”

The world IS changing
more quicky
than it has in the past.

But that change
is still very, very slow.

The reason it seems
like it is changing
so f*cking fast
is because
we HAVEN’T been keeping up.

We haven’t been
paying attention
or taking the previous changes
seriously.

Experts have been warning
about the US
falling to fascism
for decades.

We simply didn’t pay attention
to them
until the Supreme Court
gave the US President
King-like powers.

Scientists have been warning
about climate change
for over a century.

We mocked and derided them
until we got a monster hurricane
in the same day
as widespread floods
and fires.

Even the pandemic was predicted.
Experts warned we were due
for a world-wide pandemic.

If we want our businesses
to survive
and flourish
in the future,
we have to pay attention
to experts
and to the less-impactful changes
happening all around us.

The signs are there.
Heed them.

Who Has The Advantage – New Companies Or Established Companies?

In the Romance Novel industry,
in the past,
established writers
had an advantage over
newer writers.

They had,
like I do now,
100s of books in their backlist
and every one of those books
was a possible discovery point
for them
with new-to-them readers.

Today,
due to changes in algorithms
at the biggest online bookstore,
that advantage is now gone.

Backlist is d@mn difficult
for readers to find on the site
and aren’t been promoted
or suggested.

The backlist stories
are being hidden.

Which means
every writer is only as visible
as their most recent release.

As first books are usually more edgy
and prompt more buzz,
newer writers now have
the advantage
finding new-to-them readers.

In that way,
it is EASIER now
to launch a romance novel business.

When evaluating businesses to start,
consider businesses in industries
that favor newcomers.

That will increase
your probability of success.