We all have our routines.
We buy the same coffee
at the same Starbucks
at the same time.
But routines can be dangerous
because if all you are known for
is completing a certain type of task
or providing a certain product,
that is all you will be considered for.
In Stanley Bing’s “Sun Tzu Was A Sissy”,
he points out…
“Your enemy is presenting you
with new options and challenges every day.
If you respond in a wholly expected way each time,
you will become predictable,
and a predictable enemy is much easier to defeat
than one who treats his adversaries
to a surprise on a regular basis.”