Dan Hill, President Of Sensory Logic,
reads faces for a living.
A useful skill as
most reaction is subconscious.
The prospect doesn’t even realize
how she is responding to
a sales pitch, commercial, new product.
The key area of the face to focus on?
The eyes.
Hill claims that individuals
have very little control
over the muscles around the eye.
That’s why it is so easy
to spot a social smile vs a real smile.