My most successful pen name
is four years old this month
and yet-to-be-published writers
often tell me
“I wish I was as established
as you are.”
That’s funny
because sometimes I wish
I was just starting up again.
When we start up a brand,
that brand can mean ANYTHING.
Anything is possible.
There’s no history,
no expectations,
no must-do’s.
I can produce (write) any product (story)
I want to produce (write).
Today, my brand is established.
My customers (readers) expect
a certain tone, look, type of product (story).
I’m producing (writing) a product (story) today
because it is the third product (story)
in a line extension (series)
and customers (readers) are waiting for it.
Yes, I have an established sales base
but there’s a cost to that.
Enjoy EVERY stage
of building your business.