When I worked
with the big beverage company
in product development,
we had a focus group on packaging.
All of the participants we asked
liked a certain package better.
They couldn’t tell us why
but they did.
The only difference
between that package
and another one
was the package everyone liked
had a drop of juice on the slice of orange.
No one consciously knew
the drop was there,
but they all KNEW
it was a better package.
Under one of my pen names,
I write what seems like
very basic stories.
They aren’t.
I layer every story with symbolism
and deeper meanings.
No one picks up on
this symbolism consciously,
yet they talk about my stories
being “full” and “better.”
The little details you add
to your products
may be invisible to the consumer
but consumers WILL pick up
on them.
Add the invisible.