CNNMoney has a great article on
Jim Skinner, CEO of McDonald’s
(for product developers,
the info on product development time
is GOLD).
What is really interesting
is how FAST
is a key component
of the fast food industry.
“At one time the company floated
the idea of putting deli sandwiches
on the menu.
The deal killer?
The crew couldn’t get it done
in 55 to 60 seconds.
“We talk about hospitality,
we talk about friendly relationships,
but we live in a world of speed today,”
Skinner says.
McDonald’s customers
at the drive-through
don’t want to be chatted with,
and they don’t want to wait
two minutes for a turkey sandwich.”
Yeah, a minute is too long
to prepare a sandwich
at McDonald’s
so if you think your viewer
will wait a minute
for your website to load,
think again.
The need for speed
is very, very real.