The Easy Sale.
Saleswomen dream of it.
A previously unknown prospect
works into the office
or the showroom
or calls the business
or visits the website
and buys the product
without any prep,
without a pitch,
without negotiating.
It is, unfortunately, a myth.
No one buys like this.
Someone did the prep work,
the bulk of the selling.
It might not be you.
It could be another customer,
a friend of a friend
or even a competitor.
But someone did the work.
You can’t count on this happening.
If you want the sale,
you have to do the work.