When I first started building
the writing business,
I was eager for ANYONE
to review my books.
Any exposure was good exposure,
right?
Wrong.
By sending my book
to reviewers
who I suspected
would likely hate it,
I dimmed my own enthusiasm
for my product.
I didn’t promote it
as heavily as I would have
had I NOT sent the book.
Shabnam Azadeh,
Co-Founder of
Adhesive&Co,
shares
“I’ve found that it is healthy
to say no.
You have to know your worth.
I once put together
an estimate for a client
and she responded
by laughing.
I knew then
that the relationship
would always be unhealthy.
I had a choice to take the gig
or walk away.
I chose to let it go.”
If the customer
(or in my case, reviewer)
isn’t right for you
and your business,
let them go.