In my romance novels,
I can have the hero
almost die for the heroine,
put her above all else,
give her the world.
If he doesn’t say the words
“I love you”,
MANY readers won’t believe
that he actually loves the heroine.
These are highly educated people,
people who read for a living,
and they don’t appreciate being subtle.
They want to hear the words.
Your prospects need
to hear the words also.
If you want them to buy,
tell them ‘Buy XXX now.’
If you want them to click
on a link,
tell them ‘Click on this link for XXX.’
Don’t be subtle.
Tell them what you want them to do.