Looking at the diffusion of innovations chart,
there are innovators, early adopters,
and then the majority of people are followers.
The followers are often
where the sweet spot is
and there are different ways to get to that spot.
Ask any bar or restaurant owner
and they will tell you
that one of the best ways to attract people
is to already have a crowd or line
around the bar/restaurant.
There are different ways to achieve this.
Some bars pay people to stand in line.
Some bars give out free cover charges/merchandise.
Some bars artificially slow/stop the line.
At Magic Ice
in St. Thomas,
they offer free Wi-Fi.
For the cost of a service
they already have to provide
to patrons
(to remain competitive),
they create buzz around their attraction.
They post the code on the door
(where they want people to linger)
and a crowd forms.
There are many ways
to promote to the majority.
If one way doesn’t work
or isn’t cost-effective,
explore other options.