I advertise weekly
in a romance novel reseller’s newsletter.
I do this for a number of reasons.
I see a positive sales lift
that more than offsets the cost of advertising.
I build a relationship with the reseller
(in return,
the reseller promotes my stories more).
I show my publisher
I’m willing to support my stories
(in return, my publisher promotes my stories more).
One of my buddies
invests in stocks
having both the possibility of capital appreciation
AND paying dividends.
Another buddy organizes external meetings
whenever she attends conferences.
She also blogs about these conferences
on her company site.
We’re all very busy.
The more purposes a task has,
the more time we’ll save,
the better the return on that task.