Product Development IS Marketing

In the good ol’ days,
product designers would sit in their caves
and design products.
Then they would approach marketers
and marketers would put together
campaigns
to help sell those wonderful products.

Or so the myth goes.

Today, that won’t work.
Marketers have to be part
of product design.
Packaging is marketing.
Site design is marketing.
The flavor of juice is marketing.

This is especially true
of any online business.
A site is often both the product
AND the marketing.
The site should be designed
with social media in mind.
It has to consider SEO.
The list goes on.

That’s why I talk about
project development teams.
Product development teams include
both
product designers
AND
marketing
(plus finance, sales, tech folks, etc).