I sat in on a meeting
in which
an ‘expert’ said
“You can’t count on a viral marketing.”
True
but if your product doesn’t,
at some point,
go viral,
it won’t ever be successful.
If the only reason someone tries your product
is because you asked them to
directly
through marketing
(the seven to nine times on average needed
to convert a prospect to a customer),
the cost of the product is too high
to make a profit on.
You NEED that viral marketing,
that word of mouth recommendation,
to decrease your selling costs.
So yes,
don’t count on viral marketing
but please
design your product
to make viral marketing easier.
(Including designing tools
to help your existing customers
sell your product.)