Every once in a while,
I’ll run a Third Time The Charm contest
on my writing site.
Any reader entering 3 contests in the past
is eligible to win.
As entrants don’t have to do anything,
the winners are always surprised.
Of all the readers I’ve dealt with
this group is the happiest.
Suprise is powerful.
It is even more powerful
when there is no additional work required.
Drew’s Marketing Minute
has a great post
on how Disney uses the power of surprise.