Sam Horn, in POP!,
shares her most important presentation lesson.
“Without a first-person story,
it’s all rhetoric.”
First-person stories add emotion,
interest, individuality
to a presentation.
How to make your story zing?
Have it be your story
(or one of your customers).
Collect them.
Write them down
(keep some details to add color).
The right story for the right occasion
is easy to find
when you have a binder full of them
and
because the story belongs to you,
it will ensure no one else is telling it.