By k | May 15, 2017 - 6:00 am - Posted in New Business Development

A writer I know
is always complaining
about something.
She doesn’t want help.
She merely wants
to vent.

The problem is…
she frames it
in the form of a question.
“Why are boxed sets
only open to bestselling writers?”
“Why won’t readers
review my books?”
“Why isn’t my book selling
a gazillion copies?”

When you ask a question,
you usually get answers.
You attract the attention
of people who genuinely care
and want to help you.
They spend time and effort
doing this.
Only to have that answer
brushed aside.

Which makes them
less likely to help you
in the future
and, ironically, gives you
more things to complain about.

When you want to complain,
don’t do it
in the form of a question.
Save your questions
for when you truly want answers.

By k | May 14, 2017 - 6:00 am - Posted in Marketing

Today is Mother’s Day
in North America.

You might be thinking…
My business has nothing
to do with Mother’s Day.
I don’t have any products or services
to give as gifts.
Mothers aren’t really my target market.

But EVERY customer you have,
every prospect you have,
has a mother.
Most of them
LOVE their moms.
They enjoy talking about
their moms.
They enjoying treating
their moms.

This creates an unprecedented
marketing opportunity.
All of your customers,
all of your prospects are aligned.

Do something today.
That something can be
as small as posting
on social media
about your favorite memory
of your own mom.
But do it.

By k | May 13, 2017 - 6:00 am - Posted in New Business Development

I resisted self-publishing
for years.
I was certain I needed
a traditional publisher.
I was certain a
big New York publisher
was the way to go.

Then I wrote a story
no publisher wanted,
a story my agent
wouldn’t even shop to publishers.

I loved this story.
I thought readers
would love it also.

I was forced to self-publish it.

It is my best selling,
highest earning story
of all time.

I also discovered
I LOVED self-publishing.
It would take quite a bit
for me to return to
a traditional publisher.

I went from curling my top lip
at self-publishing
to embracing it
with everything I had.

I won’t lie.
It was hard to admit
I was wrong.
Friends gave me a rough time
about it.
But it was worth it.
Changing my mind
about self-publishing
was the best thing career-wise
I could have done.

Seth Godin
shares

“The reason
it’s difficult to learn
something new
is that it will change you
into someone
who disagrees with
the person you used to be.”

The benefit of
learning and accepting
new things
is worth the challenge
of admitting you’re wrong.

By k | May 12, 2017 - 6:00 am - Posted in New Business Development

One of my stories
was accepted for a BookBub Deal.
I can’t take full advantage
of this opportunity
due to even bigger opportunities.
I can’t stack ads
to drive sales of the chosen book
even higher.

So I’ve decided,
in addition to benefiting
sales-wise
from the Bookbub Deal,
I’d maximize
the insights gained from it.

Week 1, the book is full price
with no advertising done.
Week 2, the book is reduced
to the Bookbub price
with no advertising done.
Week 3, the book is reduced
to the Bookbub price
and the Bookbub Deal runs.

Comparing the three weeks
will tell me
the impact of a price reduction
AND the impact of a Bookbub Deal.

Try to make every opportunity,
every situation
work harder for you,
even if that doesn’t increase
sales today.

By k | May 11, 2017 - 6:00 am - Posted in New Business Development

If you’re expecting
to make everyone happy
with the business you’re building,
you’re going to be
VERY disappointed.

Someone will hate your business.
Intensely.

Your business could cure cancer,
give away kittens,
heck, give away $100 bills,
and someone will hate your business.
Intensely.

So stop trying to please
everyone.
That isn’t going to happen.

Pleasing YOUR group of customers
IS possible, however.
You could wow those folks.
You could earn their loyalty for life.

Concentrate on them.

By k | May 10, 2017 - 6:00 am - Posted in New Business Development

A writer I know
is always surrounded
by drama.
She blames others
for this drama.
She claims to be
the victim.

But the truth is
she creates that drama.

She talks about it.
This attracts the drama seekers.
She looks for it.
She overreacts to everything.

I avoid her
because I’ve noticed
she is the common factor
in all of these situations.

If you are plagued
by the same issues
over and over again
and no one else is,
YOU are the cause of your issues.

You’ll have to change something
to get a different result.

By k | May 9, 2017 - 6:00 am - Posted in Marketing

KFC has produced
a free romance novella
in time for Mother’s Day.

The fried-chicken-loving
bodice-ripper cover,
the use of Colonel Sanders
as the unlikely hero,
the fantastic puns
has garnered KFC coverage
from almost all media.

And buddies tell me
it is a solid story,
a bit over the top
and heavy on the purple prose
but they expected that.

It does
what KFC wanted
it to do
- it increases brand awareness
and
it makes their customers smile.

The price to produce?
For the eBook,
with paying a ghostwriter,
cover artist,
formatter,
likely less than $5,000 U.S.

As business builders,
we don’t need
a gazillion dollars
to create a successful marketing campaign.
All we need is creativity.

By k | May 8, 2017 - 6:00 am - Posted in Marketing

I watched Warcraft
on the weekend.

It was a solid movie
but I can’t recommend it
to buddies.

Why?

Because it had no ending.
It was part one of three
and there is no confirmation
that part two is ever being made.

If Warcraft had been told
with a solid for now ending
and a hint at a next story,
word of mouth recommendations
would have increased.

If the next movie
had the greenlight,
was confirmed to be in the works,
word of mouth recommendations
would have increased.

If you have a multiple part product,
either make each part
usable and purchasable
on its own
or ensure all parts are available.

The Big New York Publishers
have reported
that their eBook sales are down.

Media is reporting this
as ALL eBooks sales are down.

There are two issues
with this logic leap

1) The Big New York Publishers
are deliberately trying
to kill ALL eBook sales.
They haven’t been successful
(because of point #2)
but they ARE doing a great job
of killing their own eBook sales.

and

2) The Big New York Publishers
aren’t the industry leaders
in eBook sales.

Indie publishers are.

In other words,
Big New York Publisher reporting
on eBook sales are meaningless.

Odds are,
you are building a business
that might dislodge your industry’s leaders
also.
Or maybe someone else
in your industry has already done this.

It will take time
for media to figure this out.
During this time,
think twice about using their data.

Know your industry’s leaders.
Pay attention when they change.

By k | May 6, 2017 - 6:00 am - Posted in New Business Development

I sent a story
(a product)
to my editor today.

She will rip it apart,
point out
the gazillion things
that need fixing,
the product attributes
that don’t work.

I will receive these edits,
read them,
cry,
get angry,
sleep on them,
and then complete them.

And I will become a better writer
(product designer).
Because feedback does that.
It makes us better.

Beatrice Chestnut,
founder of
The Chestnut Group,
shares

“I try to be the best at what I do,
and to do what I do
in the most conscious,
most self-aware way possible.

This means being open to feedback,
even when it’s constructive criticism
that’s hard to hear;
continually being in learning mode;
and working on myself
and my own personal growth
all of the time.”

You don’t have to like feedback
but be open to it.