The average person
will act in her own best interest.
She puts her needs first
before someone else’s.

Before I partner
with someone,
I try to figure out
what her goals are
and how partnering with me
will help her achieve her goals.

If it won’t,
the relationship won’t last long.
If her goals butt heads
with my goals,
the relationship also won’t last long
(and will likely end
in an ugly way).

Our goals don’t have to be
the same
but they should be compatible.

Mike Michalowicz,
Co-Founder of
Profit First Professionals,
shares

“Aligning visions isn’t about
moving your company vision
to match that of your staff.
It’s about helping your staff
see their future,
their needs and wants
as tied to the company’s success.

How do you do that?

Assuming you have a clear picture
of what your company
is going to accomplish
and you understand its reason for being,
then you take the time
to find out what your employees value
and what they want to achieve.”

Learn what your business partners want.

By k | April 13, 2017 - 6:00 am - Posted in New Business Development

In a crowded market
like the romance novel business,
it is key to establish a niche
and try to dominate it.

Saying
‘this is a romance novel’
won’t sell any books.
It is so general;
it is meaningless.

Saying
‘this is a humorous romance novel
with a teenage vampire hero’
WILL sell books.
Someone right now
is looking for that type of book.

Tess Woods,
principal of
Tess Woods PR, LLC,
shares

“In a competitive field
such as public relations,
I’ve found that being an ‘expert’
in one area
is more beneficial
than trying to be an ‘expert’
in all.

Defining
and remaining true
to my niche keeps me focused
on my job
and in demand.”

What is your niche?

By k | April 12, 2017 - 6:00 am - Posted in New Business Development

We all know people
who never finish anything.
Every project they tackle
is discarded
before it is completed.

They will never be a success
because they will never
complete anything.

J.K. Rowling
shared

“HEY! YOU!
You’re working on something
and you’re thinking,
‘Nobody’s gonna watch, read, listen.’

Finish it anyway.”

“You’ll have turned yourself
from somebody who’s ‘thinking of’,
who ‘might’,
who’s ‘trying’
to
someone who DID.
And once you’ve done it
you’ll know you can do it again.”

Even if a project is a failure,
end it properly.

Completing projects
is a habit.
Acquire it.

By k | April 11, 2017 - 6:00 am - Posted in New Business Development

As business builders,
we take risks.

Every product launch,
every new project
is a risk.
It could go terribly wrong
or it could change the world.

Actor
Alexander Skarsgård
recently played a not-so-nice person.
When asked what he was thinking
when he took that role,
he shared

“I have a feeling
this is going to be my last interview ever
(laughs)
because after Perry Wright,
I’ll never get another job.
But, hell, it was worth it.”

There isn’t any such thing
as a ’safe’ project.
(The projects we think are safe
are usually the most dangerous.)

Make it worth it.

By k | April 10, 2017 - 6:00 am - Posted in New Business Development

I see this ALL the time.
Something, a book, a song, a movie,
an exercise trend
becomes super popular
and someone,
often the competition,
starts to criticize it.

What the competition
doesn’t realize,
however,
is when they criticize
what we love,
they criticize us.

They mock
our decision-making skills.

They try to make us
feel bad or stupid
about our choices
and we usually associate
that negativity
with them.

There is a reason
why a certain thing
is popular.
Criticizing it
signals that you don’t understand it,
which likely means
you don’t understand your prospects.

Use your energy
to understand and appreciate
why a certain thing is popular.

By k | April 9, 2017 - 6:00 am - Posted in Marketing

I promote my books
seven days a week.

Sunday is a huge eBook buying day.
I always promote on Sundays.

But I’m also aware
that Sunday is a religious day
for many of my readers
in the USA.

So I wait to promote.
I don’t promote early in the morning.
I promote around 3 pm EST or later.

It doesn’t make a big difference
in sales
yet it makes those readers happy.

Consider timing
when promoting.

By k | April 8, 2017 - 6:00 am - Posted in New Business Development

You might be young now
but, if you’re fortunate,
you’ll get older.

One of the advantages
we have
as we age
is the compound effect of learning
really starts to pay off.

Reading one article a day
in our chosen field
becomes 365 articles read in a year,
3,650 articles read in a decade.
That is quite a bit of extra learning,
learning your competition might not be doing.

Sandy Rubinstein,
CEO of Dxagency,
shares

“I stay ahead by reading.
I read what’s happening
in my clients’ industries
and in other industries.

It’s actually the other industries
where I learn the most.
I’ve found that it’s important
to keep your finger
on the pulse all around you.

That’s how you provide
the best for your company
and its clients.”

Did you read an extra article
today?

Honest people don’t tell others
they’re honest.
Confident people don’t tell others
they’re confident.
Successful people don’t tell others
they’re successful.
People with faith don’t tell others
they have faith.

They simply ARE.
It is in everything they do,
reflected in their actions.
And others speak for them.

They might give other people
advice on how to be
more honest,
more confident,
more successful,
more dedicated to their faith,
but that is framed around the other person,
not themselves.

Because they don’t have anything
to prove.
They know who they are.

If someone tells you
they’re honest,
run far, far away from them.

By k | April 6, 2017 - 6:00 am - Posted in New Business Development

If someone asks
a question on a loop
or in a group,
I usually don’t post my advice.

Why?

Because

a) I don’t know
if the person values my advice.
Why would I spend my valuable time
crafting an answer
if I don’t know if she cares?

And

b) every time I post my advice,
some goof posts a reply
telling me why I’m wrong.
I can’t be bothered to argue
with that goof.

If someone asks me privately,
I’ll do my best
to give her
all of the information
she might need
to make a decision.

You might think
posting a question to everyone
is the best way to find
the answer
but what you’re doing
is eliminating the busy folks,
the folks who are in demand,
the experts you likely wanted
to hear from.

Ask important questions
privately.

By k | April 5, 2017 - 6:00 am - Posted in Sales

Some writers talk about
selling books.
That’s their focus.

My focus is building readership.

It might seem like
these two things are the same.
Readers buy books.
But they are very different.

Selling books focuses on today,
on the single transaction.
If I do X, how many units will I sell?

Building a readership
is long term.
It focuses on the relationship.
If I do X, how many units will I sell
over the next two decades?
Will my ‘forever’ readership
increase or decrease?

Unfortunately, many people
are solely focused on the sales today,
on that single transaction.

Seth Godin
shares

“The season ticket holder
bought a ticket
and got his games.
Even steven.
We owe you nothing.

The dedicated fan
sat through endless losing games.
Even steven.
Ticket purchased, game delivered.
We owe you nothing.

The problem with ‘even steven’
is that it turns trust
and connection
and emotions into nothing
but a number.
Revenue on a P&L.
It ignores the long-term
in exchange for a relentless focus
on today.
Only today.”

Are you selling a product
or building a relationship?