The Importance Of Colors

There’s a certain shade of blue
that in liquid form
is associated with mouthwash
in the US.

I recently stayed in a hotel
that had guest shampoo
that was the same color
and consistency.

I picked it up,
thinking it was mouthwash,
but, thankfully,
noticed it was shampoo
before I put it in my mouth.

Certain colors
have connotations.
There’s ‘mouthwash’ blue
and ‘mint’ green
and ‘recycle bin’ blue
and others.

Think before using
those colors
for your products.