Breaking The System Completely

I can guarantee
that every system
in your company
is a little bit broken.
There are no perfect systems.

We have a choice
1) we can break these systems
completely,
scrap them,
tear them down to nothing

or

2) we can repair them,
tweak them,
push them closer and closer
toward perfection.

The first option is tempting.
We can design
the replacement systems
with no consideration
of the prior systems.
It is dramatic, satisfying.
Humans are destructive
by nature.

It is also quite disruptive.
No one can use these systems
while we’re tearing them down
and erecting new systems
in their place.

It is quite a bit of work,
requiring resources
like time, talent and money,
we might use elsewhere.

And there’s no guarantee
that the systems
we put in its place
will be any less flawed.
Again, there are no perfect systems.

Think hard
before you break a system completely.

Passion And Perseverance

When I finally decided
it was time
to build my own business,
rather than
build someone else’s,
I was scared.
I had an upset stomach
for the entire first week.
I didn’t sleep well
for months.

But I had passion,
I had perseverance,
and I had folks
I could ask to help.
I knew eventually
one of my businesses would be
a success.

And I was right.

Angela Mader,
founder of fitlosophy,
shares

“Any entrepreneur will tell you
that you have to be willing
to take that initial risk.

Passion and perseverance
are an unbeatable combination
for success.

When you realize
that the only person
you have to answer to
is yourself,
you’ll succeed as an entrepreneur.”

Take that leap.

Like Listens To Like

Like listens to like.
Like buys from like.
That’s why it is great
to have diversity on our sales teams.

Kevin Munger
used bots to study
how profile pics/names/posts
can influence other people’s behavior,
in this case,
racist tweets.
He shares

“I found that it is possible
to cause people
to use less harassing language.
This change seems to be most likely
when both individuals
share a social identity.
Unsurprisingly,
high status people are also more likely
to cause a change.

Many people are already engaged
in sanctioning bad behavior online,
but they sometimes do so in a way
that can backfire.
If people call out bad behavior
in a way that emphasizes
the social distance between themselves
and the person they’re calling out,
my research suggests
that the sanctioning is
less likely to be effective.”

Emphasize how you’re the same
as your customers,
not how different you are.

Published
Categorized as Sales

Seriously Interested People Think About The How

I get approached
by many folks
wanting help with their business ideas
or their novels.
About 85% of these folks
aren’t serious.

How can I tell?

Because they haven’t done
the work.
They haven’t thought
about the details,
ANY details,
but particularly the ‘how.’

They talk about generalities.
Using a political example…
“I’m going to build a wall,
a big wall,
and make Mexico pay for it.”
They haven’t thought
about how they’d make
Mexico pay for it.

Another political example…
“I’m going to reduce
migration to the UK.”
When folks ask how,
they don’t have
a solid answer.

Why?
Because they never plan
to do any of this.
They aren’t truly invested
in their projects.

When we’re truly excited,
truly invested in a project,
we think about the ‘how’.
We envision it.
We dream about
who will be on our team.
We investigate the competition.
We price out office space
and thumbtacks and a zillion other things.

We might not have the details
on the right things
but we have details on some things.

Our ‘how’ might have some holes in it
but we have a ‘how.’

Your time is valuable.

If the person pitching
isn’t truly interested in her/his project,
why should you spend time on it?

Don’t Apply If You Don’t Want It

I’ve interviewed for
plenty of positions
I was interested in
but wasn’t sure I’d like.

I’ve applied for business opps
that I found intriguing
but I wasn’t sure
was the right fit
for my business.

There’s a difference
between not being sure
you want an opportunity
and KNOWING
you truly don’t want it.

If you KNOW
you don’t want it
and you apply,
you’re taking away
a slot from someone
who truly wants the opportunity.
Slots will fill up
and they won’t even be considered.

You’re also wasting
everyone’s time,
including your own.

And when you turn
the opportunity down,
you’ll likely anger someone.
To everyone else,
you’ll look like
an indecisive jacka$$.

Don’t apply
if you truly don’t want it.

Thanking People

I send quite a few
thank you messages,
letters, emails, etc.

If someone does a great job
or helps me,
I thank them.

I do this,
expecting nothing in return
except that warm, nice feeling
we get when we do something good.
something right.

But often I receive other rewards
–better service
the next time I visit
or
more help from the person
or
a policy change
that promotes whatever
I thanked the person/company on.

The person I thanked
also often gets promoted.
I have a more senior connection
in the organization.

Thank people/organizations.

Getting Your News From The Business Networks

Optimism
is one of the keys to success
in sales,
in building businesses,
in life.

The news is usually quite negative.
There’s a marketing reason
for this.
Bad news attracts eyeballs.

It can also be skewed,
depending on the audience.

We need to remain informed.
What is a business builder to do?

I get my news
from the business networks.
Everything on this planet
affects the markets.
New political policy?
The market responds.
A disaster in India?
The market responds.

The business news
is usually upbeat.
Even when the market is tanking,
there’s a way to make money
from it.

It is also politically neutral.
The talking heads
aren’t trying to influence your votes.
They’re trying to influence
your trading.

And I find it telling
where the brightest minds
in the investing community
put their money.

Consider getting your news
from the business networks.

People Like To Hear Their Own Voice

I’m a master at acing interviews.
My number one trick?
I try to ensure
the interviewer does
most of the talking.

People feel good
when they talk a lot.
They feel intelligent.
They feel appreciated.
They feel listened to.

I once had an interview
in which I said less than 30 words.
That was it.
The interviewer talked the rest of the time.

I was offered the job.

Ruthi Byrne,
Founder of
Zinn, Graves & Field Inc.,
shares

“Be a good listener.
If you’re talking,
you’re not selling.
People like to hear their own voice,
so let them talk.
And when you do speak,
synthesize your thoughts.
Do not ramble.
Speak in sound bites.
It’s the way we remember things.”

Allow others to talk.
They will love you for it.

Published
Categorized as Sales

Honoring Commitments

One of my writing buddies
had a Facebook party.
A dozen other writers,
including myself,
committed to guest hosting
for 30 minutes.

This party was right after
the US election.
People were upset,
not in the mood to party.

Attendance was sparse.
About half of the writers
didn’t show up.
I understand their thinking.
It wasn’t worth
30 minutes of their time
to woo that number of prospective readers.

The issue is…
everyone involved with the party
knew they didn’t honor
their commitments.
The community is close knit.
People talk.

Your word is worth something.
Keep it.

Published
Categorized as Marketing

Don’t Argue. Educate.

My romance readers (customers)
are some of the most intelligent people
on the planet.
They read, instead of watch TV.

Arguing with them
about anything is useless.
They’ve done their research.

Presenting them
with new facts or research,
however,
can prompt them
to change their minds.

Seth Godin
shares

“Arguing is futile,
because arguing presumes that
we can use force of will
to change minds.
And force begets force.

Education,
on the other hand,
involves enrollment,
and volunteers in search of answers
can learn quickly.

The path forward,
it seems,
is to connect.
To earn enrollment
in having others join you
in a journey of education.”

Don’t argue.
Educate.

Published
Categorized as Marketing