My romance readers (customers)
are some of the most intelligent people
on the planet.
They read, instead of watch TV.
Arguing with them
about anything is useless.
They’ve done their research.
Presenting them
with new facts or research,
however,
can prompt them
to change their minds.
“Arguing is futile,
because arguing presumes that
we can use force of will
to change minds.
And force begets force.
Education,
on the other hand,
involves enrollment,
and volunteers in search of answers
can learn quickly.
The path forward,
it seems,
is to connect.
To earn enrollment
in having others join you
in a journey of education.”
Don’t argue.
Educate.